How traders are assessed
Which? Trusted Traders is an endorsement scheme run by Which? that recognises reputable traders who successfully pass an assessment process carried out by our trading standards professionals. Not just anyone can become endorsed. The assessment process includes:
This is obtained to validate the financial health of a business who applies to be assessed.
The Which? Trusted Traders endorsement team will check a selection of customer references from 10 domestic customer details chosen at random by the assessor.
A thorough examination of business and administrative procedures to ensure that businesses have consumer interests in mind.
Interview and assessment
The assessment includes a face to face visit and interview carried out by a Which? trading standards professional to fully understand all aspects of how the applicant runs their business.
Businesses receive a report of the assessment, providing valuable feedback from our experienced assessors to ensure that they meet our high standards before they are allowed to join the scheme.
Having passed all these checks, the trader is eligible to join the scheme, agreeing to abide by the terms and conditions, code of conduct, and pay the membership fees. They can now show their customers that they are an endorsed Which? Trusted trader.
Who makes the grade?
Those who don’t make the grade don’t get endorsed. Due to the high demands of the assessment, not all businesses that apply get through the assessment process. Only those who meet the high standards can become Which? Trusted traders.
If things go wrong
In the unlikely event of something going wrong, an extra benefit of using Which? Trusted Traders is that you can use their independent Alternative Dispute Resolution service. This problem solving service provides peace of mind for both consumers and traders.